searchDecoded

searchDecoded library

Insights

Evidence-led analysis of technical SEO, AI search and the systems shaping modern information discovery.

A flat ranking line sits above a falling traffic line as a highlighted band marks where they diverge
Investigations

Organic traffic down but rankings stable? Trace the loss

A practical way to separate tracking, demand, click-through and query-mix changes when traffic falls but headline rankings look stable.

Read insight
A magnifying glass over one page card connected to four different evidence tiles
Technical SEO

How to fix ‘Crawled - currently not indexed’

A clear guide to checking why Google crawled a page but didn't index it, what you can fix and when you may need technical help.

Read insight
Four monitoring stages move from redirects and crawling to indexing and visibility
Investigations

What to monitor after a site migration

A practical signal ladder for finding migration faults without mistaking expected search movement for failure.

Read insight
Five diagnostic stages place rendering after access, response and source HTML checks
Technical SEO

Why rendering audits begin in the wrong place

A five-stage method for separating access, response, HTML, rendering and indexing faults before JavaScript receives the blame.

Read insight
Three source cards feeding into a generated answer with its visible citation highlighted
AI Search

What AI citations can and can’t tell us about modern search

A practical way to measure AI search citations without mistaking a visible source for proof of influence, support or value.

Read insight