searchDecoded on YouTube
Watch search unfold
Visual investigations that take complicated developments in SEO and AI search apart, then put them back together in a form that is easier to understand.
Crawled – Currently Not Indexed: What to Fix First
A clear four-minute guide to checking why Google crawled a page but didn't index it, what to fix first and when to leave the page alone.
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What AI citations can and can’t tell us about modern search
A visual guide to what AI citations show, what they can’t prove and how to measure them without overstating the result.
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